Cookie Policy

1. What Are Cookies?

Cookies are small data files stored on your device when you visit a website. They help websites remember information about you, such as your login status, preferences, and activity history. Cookies are widely used to enhance user experience and are an important technology for website functionality.

2. Types of Cookies We Use

2.1 Session Cookies (Essential)

Purpose: Maintain user login sessions and authentication

• Cookie Name: next-auth.session-token
• Duration: Session (expires when browser closes)
• Security: HttpOnly, Secure, SameSite=Lax flags enabled
• Purpose: Authenticates you as a logged-in user
• Persistence: NOT stored on your device after logout

2.2 Preference Cookies (Functional)

Purpose: Remember your preferences and settings

• Theme Preference: Light/Dark mode selection
• Language: Your preferred language
• Timezone: Your timezone settings
• Duration: 1 year
• Purpose: Provide personalized experience

2.3 Analytics Cookies (Performance)

Purpose: Understand how users interact with our platform

• Service: Google Analytics 4
• Cookies: _ga, _gid
• Duration: 2 years
• Data Collected: Pages visited, time on page, user flow, device info
• Anonymization: IP addresses anonymized, no PII collected
• Purpose: Improve user experience and platform performance

2.4 Marketing/Advertising Cookies (Marketing)

Purpose: Show relevant content and measure campaign effectiveness

• Services: Google Ads, LinkedIn Insight Tag (if applicable)
• Purpose: Retarget users with relevant ads across the web
• Duration: 6-24 months depending on platform
• Opt-out: Available through individual platform settings

2.5 Third-Party Service Cookies

Purpose: Enable integration with third-party services

• Razorpay (Payment): Processes payment transactions securely
• Google Gemini (AI): Powers content suggestion features
• LinkedIn API: Enables account connection and posting
• Twitter API: Enables account connection and posting
• Dev.to API: Enables account connection and posting

3. Cookie Preferences & Control

3.1 How to Manage Cookies

You can control cookies through your browser settings:

• Chrome: Settings → Privacy and Security → Cookies and other site data
• Firefox: Preferences → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Cookies and website data
• Edge: Settings → Privacy, search, and services → Clear browsing data

3.2 Essential vs. Non-Essential Cookies

Essential Cookies (session cookies) are required for the Platform to function. Disabling these will prevent you from logging in and using the service.

Non-Essential Cookies (analytics, preferences, marketing) enhance your experience but are not required. You can opt-out of these cookies using the cookie preference center or browser settings.

3.3 Do Not Track (DNT)

Some browsers include a "Do Not Track" feature. We respect your DNT preferences and do not use analytics cookies if you have DNT enabled in your browser settings.

4. Pixel Tags & Tracking Technologies

In addition to cookies, we use pixel tags (also called web beacons or tracking pixels) to:

• Track email open rates in notification emails
• Measure the effectiveness of marketing campaigns
• Understand user behavior on the Platform

Pixel tags are 1x1 transparent images that don't affect your browsing experience.

5. Local Storage & Session Storage

We use browser storage technologies to store user data locally on your device:

• localStorage: Draft posts, preferences, user settings (persists after session ends)
• sessionStorage: Temporary data for current session (cleared when browser closes)

You can clear local storage through browser settings (Settings → Clear browsing data).

6. Third-Party Cookies

6.1 Partner Services

The following third parties may set cookies when you use our Platform:

6.2 Opting Out

You can opt out of third-party cookies through:

• Google Ad Settings - Control Google ads personalization
• Network Advertising Initiative - Opt out of behavioral advertising
• Digital Advertising Alliance - Manage ad preferences

7. Data Security with Cookies

We protect cookie data through multiple security measures:

• HTTPS: All cookies transmitted over encrypted TLS 1.3 connections
• HttpOnly Flag: Session cookies cannot be accessed by JavaScript (prevents XSS attacks)
• Secure Flag: Cookies only transmitted over HTTPS (prevents interception)
• SameSite: Cookies protected against CSRF attacks

8. Cookies & Privacy Regulation Compliance

8.1 GDPR Compliance (EU Users)

Under the General Data Protection Regulation (GDPR), we obtain your consent before using non-essential cookies. You can withdraw your consent at any time by updating your cookie preferences.

8.2 CCPA Compliance (California Users)

Under the California Consumer Privacy Act (CCPA), you have the right to:

• Know what data is collected via cookies
• Opt-out of the sale/sharing of data from cookies
• Request deletion of cookie data

Visit our Privacy Policy for more details on your rights.

8.3 ePrivacy Directive (UK/EU)

We comply with the ePrivacy Directive by obtaining your consent before using cookies that store or gain access to information already stored on your device.

9. Cookies on Mobile Applications

If you use the Zyvarin app on mobile devices, we use similar tracking technologies:

• App Session Tokens: Similar to cookies for persistent login
• Local Storage: Device storage for preferences and draft content
• Firebase Analytics: Anonymized usage analytics

You can control app permissions through your device settings (Settings → Apps → Zyvarin Social).

10. Cookie Duration Reference Table

11. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of material changes by updating the "Last Updated" date at the top of this policy.

12. Contact Us

If you have questions about our use of cookies, please contact us: